Vision
To become every motorcyclists’ first choice by redefining the two-wheeled freedom and enabling every rider with an unparalleled experience through European technology, superior performance, innovative designs and a commitment to safety and style.
Mission
To ignite India's two-wheeler revolution with world-class products blended with European technology. We are committed to redefining safety standards, performance and aesthetics in the industry. We are set to weave passion with excellence among the riders community.
Yogesh Mahansaria
Yogesh Mahansaria’s journey in the tyre business began in 1993. He joined Balkrishna Industries Limited; a company co-promoted by the Mahansaria family.
In 2000, he was appointed as the CEO of the tyre business, a position he held till 2006. During this tenure, the tyre business revenue saw exponential growth, from $20 million to $125 million, and profitability increased manifold.
In 2006, Mr Mahansaria and his father joined hands with Warburg Pincus LLC to establish Alliance Tyre Group (ATG), with the acquisition of Alliance Tyre Company, in Israel.
Mr.Mahansaria transformed the group into one of the world’s leading off-highway tyre companies, with revenues reaching $600 million, and with customers across 120 countries which eventually got acquired by The Yokohama Rubber Co in 2016.
Mr Mahansaria has now promoted two new ventures, Mahansaria Tyres Private Limited (MTPL) and SYAM Trelleborg Tires LLP (STTL) to focus on manufacturing opportunities in the tyre industry.
For his contribution towards the growth of the tyre industry and the industries in general, Yogesh Mahansaria has received many prestigious awards. Some of the key awards are:
- Forbes Next Gen Entrepreneur of the Year 2014
- EY Entrepreneur of the Year – Manufacturing 2014
- Economic Times Top 40 under 40 Business Leader
Company Belief
Fueled by cutting-edge European technology and designs, we at Reise are empowering riders with innovation. Sustainability and responsibility are woven in each product. We are reaching every corner of the country with high-quality tyres and riding gear amped with performance and style. We are driven to become synonymous with quality, innovation and a deep passion for the motorcycling lifestyle, by forging epic partnerships that reinforce us as a premium player in the market.
At Reise, we are a dream team nurtured with creativity, teamwork and a shared passion for motorcycling. Powered with a high level of expertise, we are committed to delivering exceptional products.
Company Legacy
Our legacy comes from two legendary groups, namely, The Mahansaria Group and The Legend of Mitas. The Mahansaria Group are experts in the off-highway tyre business for over three decades who manufacture the Mitas brand in India for Europe and the Americas. Mitas, the globally respected brand for 100+ years, is the choice of pros and enthusiasts alike. It is celebrated for its success at the gruelling 7000 mile multi terrain Dakar Rally with a provenance in sports, track, racing, highway touring and cruising tyres.
